Now on the Shopify App Store

Close the gap between one-time orders and repeat customers.

reOtter powers your existing ecommerce email and SMS tools with personalized reorder storefronts, lifecycle event triggers, and data-backed reorder timing intelligence.

You’re probably paying for these juicy analytics somewhere else. Get them free instead!

Shopify

Past Shopify Orders

Analyze product catalog & order history

reOtter

Reorder Timing Forecasts

Predicts reorder dates · Every customer · Every SKU

reOtter

Lifecycle Events for Email + SMS

Reorder Reminder · Winback · Subscription Bridge · Cross-sell

Klaviyo
Klaviyo
Attentive
Attentive
Postscript
Postscript
Omnisend
Omnisend
reOtter

Customer-Specific Storefronts

Cross-sells included · Easy checkout

Shopify

New Reorder Placed

Checkout through Shopify

See it in 99 seconds

Meet reOtter

Improving repeat orders for amazing DTC brands

  • Mad Rabbit
  • Equator Coffees
  • Stone Creek Coffee
  • Creekside Cigar Co.
  • Sightglass Coffee
  • Bailey's

A higher-converting landing spot built for each customer in the moment

Your regular PDP is built for ad traffic. Don’t force returning customers to ask the same questions as new ones! reOtter’s storefront boosts conversions by offering a personalized cart, copy, and recommendations.
Mad Rabbit reOtter storefront: “Ready to order again, Owen?” with his tattoo lotion due for reorder and suggested body careClick to enlarge

Mad Rabbit

Mad Rabbit reOtter storefront: “Ready to order again, Owen?” with his tattoo lotion due for reorder and suggested body care
Mad Rabbit
See how personalized storefronts work →

reOtter builds retention aroundfour key lifecycle events.

reOtter tracks four lifecycle events, and pairs each with a storefront built for that exact moment.

The four triggers

01

Reorder Reminder

02

Winback

03

Subscription Bridge

04

Cross-sell

Each trigger ships paired with its own custom storefront: pre-built cart, contextual copy, the right cross-sells, etc.

More about triggers →

Send targeted reorder reminders per customer, lifecycle stage, and SKU

Reorder cadence varies on three levels: product to product, stage to stage, and shopper to shopper. reOtter scores all three, so every reminder you send is timed to that customer for that product.

Per product

Every SKU gets its own cadence, scored from your actual reorder history. A 12oz bag doesn't replenish like a 5lb one.

Per cohort

A first-time buyer doesn't reorder like a fifth-time loyalist. reOtter times each purchase stage independently.

Per customer

If a shopper's real cadence runs faster or slower than the cohort, their next reminder shifts automatically.

See how smart timing works →

Merchants and agencies don’t want another black box. They want smart defaults that work on day one with the ability to customize to fit their business. The reOtter engine provides its recommendation, the brand decides the actual timing.

Sam Schrup

Sam Schrup

Founder, reOtter

You might be wondering...

Stop losing winnable reorder revenue

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