Answers
Straight answers to common questions about retention and replenishment.
How do I increase repeat purchases on Shopify?
To increase repeat purchases on Shopify, prompt customers to reorder right when they're about to run out, make reordering one click, and time post-purchase emails to each product's consumption cycle. The highest-leverage moves target the window after the first order, when most one-time buyers either return or lapse for good.
How do I reduce subscription churn?
To reduce subscription churn, align delivery cadence with how fast each customer actually uses the product, recover failed payments with dunning, and make pausing or skipping easy so customers adjust instead of canceling. Offering a flexible reorder option alongside subscriptions also retains customers who would otherwise leave a rigid cadence.
How many subscriptions does the average person have?
Most people can't actually say — and that's the real story. Estimates of the average vary widely, but consumers consistently underestimate what they spend on subscriptions by roughly 2.5x and routinely lose track of plans they're still paying for. That loss of control is what drives subscription fatigue, and why many consumable buyers now hesitate to add yet another recurring plan even for products they purchase repeatedly.
How often do customers reorder supplements?
Most supplement customers reorder every 30 to 90 days, set by container size and daily dose. A standard 30-count or 60-count bottle taken once or twice daily runs out in roughly 30 to 60 days, so the natural reorder window aligns with when a customer physically runs out of product.
What is a good repeat purchase rate for ecommerce?
A good ecommerce repeat purchase rate is roughly 20 to 30 percent for most stores, with consumable and replenishable categories often reaching 40 to 50 percent or higher. Repeat purchase rate is the share of customers who buy more than once over a defined period, and benchmarks vary widely by category and product lifecycle.
When is the best time to offer a customer a subscription?
The best time to offer a subscription isn't at first checkout — it's after a customer has proven a repeat rhythm. The exact sweet spot varies by product: after the first order for one SKU, after the fourth for another. Ranking each lifecycle stage by historical conversion finds it; pushing too early drives churn.
Why do ecommerce subscriptions churn?
Ecommerce subscriptions churn mainly because deliveries arrive out of sync with how fast customers actually use the product, causing overstock and subscription fatigue. Other top drivers are failed payments, a rigid cadence customers can't easily adjust, and the friction of feeling locked in rather than in control of timing.