Close the gap between one-time orders and repeat customers.
reOtter powers your existing ecommerce email and SMS tools with personalized reorder storefronts, lifecycle event triggers, and data-backed reorder timing intelligence.
You’re probably paying for these juicy analytics somewhere else. Get them free instead!
Past Shopify Orders
Analyze product catalog & order history
Reorder Timing Forecasts
Predicts reorder dates · Every customer · Every SKU
Lifecycle Events for Email + SMS
Reorder Reminder · Winback · Subscription Bridge · Cross-sell
Customer-Specific Storefronts
Cross-sells included · Easy checkout
New Reorder Placed
Checkout through Shopify
Improving repeat orders for amazing DTC brands
Customers want your product.
Not all of them want your subscription.
Subscription offers miss a huge chunk of your customers.
Layer 1 · Committed
~20%
Subscribe & Save
Your committed core. Predictable billing, predictable LTV. Worth the discount to keep them locked in.
Layer 2 · Variable
~60%
reOtter
Your variable buyers. Send them intelligent, personalized nudges at the exact moment it's time to re-up.
Layer 3 · Occasional
~20%
Organic & Lifecycle
Your lapsed or low-frequency buyers. Keep them interested with lifecycle emails, win-back campaigns, and content marketing.
reOtter builds a flexible replenishment loop based on 3 things:
Personalized storefronts
Instead of kicking customers back to the PDP, send them to a personalized storefront built for friction-free reorders (complete with a checkout-ready cart and relevant cross-sells).
See the details →2Lifecycle event triggers
Five lifecycle moments (Reorder Reminder, At-Risk, Winback, Subscription Bridge, and Cross-sell) — get fired into Klaviyo, Attentive, Postscript, or Omnisend.
See the details →3Smart timing engine
Cohort-aware reorder predictions for every customer and SKU, updated daily.
See the details →A higher-converting landing spot built for each customer in the moment
your brand
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Tie 5 key events into your
reorder lifecycle
The five triggers
Reorder Reminder
At Risk
Winback
Subscription Bridge
Cross-sell
Each trigger ships paired with its own custom storefront: pre-built cart, contextual copy, the right cross-sells, etc.
Send targeted reorder reminders per customer, lifecycle stage, and SKU
Per product
Every SKU gets its own cadence, scored from your actual reorder history. A 12oz bag doesn't replenish like a 5lb one.
Per cohort
A first-time buyer doesn't reorder like a fifth-time loyalist. reOtter times each purchase stage independently.
Per customer
If a shopper's real cadence runs faster or slower than the cohort, their next reminder shifts automatically.
Built for Shopify brands and the agencies that support them.
Turn it on. See the lift.
Install, connect the email or SMS tool you already use, accept reOtter’s suggested timing, and go live the next day. Free analytics forever; upgrade when the reorders roll in.
Install the app free →For agenciesOne replenishment playbook, every client.
Switch between brands in a single dashboard, ship the same replenishment playbook across a roster, and tune per-client from one place. White-label, with flat per-store pricing you can absorb or pass through.
See reOtter for agencies →Merchants and agencies don’t want another black box. They want smart defaults that work on day one with the ability to customize to fit their business. The reOtter engine provides its recommendation, the brand decides the actual timing.
Sam Schrup
Founder, reOtter
Questions merchants & agencies ask first
Stop losing winnable reorder revenue
Install reOtter and get free analytics forever, because we love you.
Free analytics forever. No card required. Upgrade to a paid plan when you realize we’re super worth it.