Grow repeat orders while you sleep.
reOtter predicts when each customer will reorder, sends reorder events to the email or SMS tools you already use, and lands them on a personalized one-click reorder page. Smart defaults on day one, every dial editable when you want them.
Early access for the first 50 Shopify brands & agencies. No spam — just launch updates.
your brand
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Ready to Reorder
Signature Blend
$19.50
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Built for Shopify. Sends triggers into the tool you already use.
84% of first-time buyers never come back.
84%
of first-time buyers never place a second order — most within the first reorder window.
<5%
probability of ever returning. If a customer doesn’t reorder within 30–45 days of their first purchase, it collapses.
12% → 41%
reorder rate climbs sharply after the second purchase. Getting past that first refill is the whole game.
Three parts. One replenishment loop you can actually tune.
reOtter is the reorder brain behind your Shopify store — scoring every customer, every SKU, every day. Each layer ships with smart defaults you can override as deep as you want to go.
AI reorder prediction engine
Reorder timing prediction per customer, per variant, updated daily. Cohort-aware by default — first-time buyers don’t reorder on the same cadence as fifth-time loyalists, and reOtter times each stage accordingly. Then it personalizes: if a shopper’s real cadence is faster or slower than the cohort, their reorder timing shifts automatically.
AI Prediction
Timed triggers for email & SMS
Three trigger types out of the box — Reorder Reminder, Win-back Warning, Win-back Lapsed — each routing into Klaviyo, Attentive, Postscript, and/or Omnisend. You build the message templates; reOtter sends them at the right moment. Turn any trigger on or off, edit the timing per product and variant.
Event Triggers
Personalized reorder page
A white-label reorder page on your domain, personalized to every customer. All their due products in one place, plus AI cross-sell recommendations, past favorites, and seasonal highlights — with checkout through Shopify.
Reorder QuickCart
How the data flows
Shopify
Orders + customer history
reOtter engine
Reorder timing per customer & SKU
Your messaging tool
Klaviyo, Attentive, Postscript, Omnisend
reOtter QuickCart
One click into the Shopify checkout
Cohort-aware timing. Individually personalized. All of it editable.
A reorder prompt that arrives while the customer still has product feels helpful. One that arrives two weeks after they’ve already bought from a competitor feels irrelevant.
Replenishment Timing
Engine live
| Cohort stage | Suggested | Actual |
|---|---|---|
| 1st → 2nd Purchase | 57 days712 reorders | 50daysedited |
| 2nd → 3rd Purchase | 42 days177 reorders | 42days |
| 3rd → 4th Purchase | 37 days68 reorders | 37days |
| 4th → 5th Purchase | 26 days29 reorders | 26days |
| 5th+ Purchases | 21 days63 reorders | 21days |
Cohort-aware timing by default
Each purchase stage ships with its own suggested window, scored from your data. 1st→2nd, 2nd→3rd, 5th+ — all distinct, all editable.
Then personalized per customer
If a shopper's real cadence runs faster or slower than the cohort average, reOtter adjusts their next reminder automatically. One rule, a thousand timings.
Override anything, anytime
Tighten the hero SKU. Loosen the gift variant. Pause a cohort. Agencies switch between client brands from the same dashboard.
Example: Signature Blend, suggested 28 days
Three customers, same product, same cohort — three different real cadences. reOtter adjusts each customer’s reminder automatically.
Maya R.
Faster cadenceReminder sends on day 18
Dev P.
On cohort paceReminder sends on day 28
Rosa G.
Slower cadenceReminder sends on day 40
Reminder, warning, win-back — fire each one only when it earns the send.
Customer replenishment window
Example: 12oz Signature Blend
Reorder Reminder
At the cohort cadence
The primary nudge. Fires when the customer hits their personalized reorder window for that product — cohort-aware, then individualized to their actual cadence. “You’re due for your Signature Blend.”
Win-back Warning
Softer nudge if they miss the reminder
For customers who saw the reminder but didn’t act. A gentle follow-up — same product, lighter ask — before they drift into full churn territory.
Win-back Lapsed
Harder push once they’re well past due
The last-resort nudge. Customer is meaningfully past their reorder window — they’ve likely replaced the product elsewhere or forgotten. Time for a stronger offer tied to the specific product.
Every trigger is independent. Keep just the reminder, layer in the warning, build the full reminder → warning → win-back loop — whatever matches your brand’s voice and margin math.
Run it on three hero SKUs. Or your full catalog. Your call.
The engine scores every product in your catalog continuously — but you decide which ones actually fire triggers. Switch any trigger on or off per product, per variant, per trigger type. No all-or-nothing setup, no “send to everything, pray for the best.”
Per-product, per-variant
Turn triggers on for your top three hero SKUs and nothing else. Or activate your whole catalog and tune the exceptions. Variants inherit from the product, or override individually.
Live the next day
No learning period. No data minimum. The engine uses your existing order history, so the moment you flip a trigger on, it’s ready to fire the next day.
Any trigger, any time
Reorder reminder on for consumables, win-back off for one-time gift bundles, warning-only for clearance SKUs — every combination is valid.
Trigger matrix
4 of 47 products live
| Product · variant | Reminder | Warning | Win-back |
|---|---|---|---|
12oz Whole Bean GroupGroup · 14 SKUs | |||
Signature Blend 12oz Whole Bean | |||
Signature Blend 12oz Ground | |||
House Espresso 12oz Whole Bean | |||
Gift Bundle Holiday 2024 |
Pool products by category or variant — like all 12oz whole beans— to share a cadence and edit in bulk. You decide which products belong in each group, what the cadence is, and you can add or remove them at any time. New SKUs inherit the group’s cadence on day one, so no cold-start waiting period.
Three products due this week? One message, not three.
Nobody wants three texts in three days telling them to reorder three different products. reOtter rolls up any reorders due within a four-day window into a single consolidated event. The Klaviyo (or Attentive, Postscript, Omnisend) payload carries every product’s details — your template renders them all. The QuickCart link surfaces the whole set. One relevant touchpoint instead of three annoying ones.
Mon → Thu
3 products, 4 days
Signature Blend, Cold Brew, Pour-Over filters all hit the reorder window within 4 days of each other.
Monday AM
1 event to your ESP
reOtter fires on the first product’s due date with every other product in the window bundled into the same payload. No repeats, no notification fatigue.
One click
1 QuickCart link
Customer lands on one page showing all three products due, with AI cross-sell and highlighted seasonals.
Fully configurable
Set the consolidation window from 1 to 14 days per brand. Or turn rollups off entirely and let every product trigger independently — it’s your call.
A branded reorder hub, on your domain, built for every individual customer.
your brand
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Ready to Reorder
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Lives on your domain
Run QuickCart at reorder.yourbrand.com. No generic third-party subdomain, no trust-breaking redirects. Customers stay in your brand the whole way.
Every customer, every time
Each shopper gets a signed, persistent URL keyed to their customer record. Same link inside the reminder email, SMS, or win-back — always personalized to that individual.
Everything due, in one place
Not one product — all of them. Every SKU in the reorder window, plus win-back products, plus anything they’ve previously purchased. A real reorder hub, not a single-product link.
Recommendations based on the cart
An optional AI cross-sell layer surfaces complementary products based on what the shopper is about to reorder and their purchase history. Toggle the whole section on or off.
Push seasonals without a new campaign
Flag a seasonal SKU, a new launch, or a holiday bundle. It appears in every QuickCart automatically — no separate email send, no manual segment work.
Convert reorders into subscriptions
Shoppers who love it can upgrade to Subscribe & Save from the same page. Opt-in, not forced — and tracked so you can see which cohorts actually want subscriptions.
The checkout you already trust
QuickCart posts directly into the Shopify cart. Every discount code, every shipping rule, every payment method works exactly as it does on your storefront.
Colors, fonts, layout, copy
Match your store's look without a designer. Adjust headings, swap fonts, pick your palette, turn sections on or off. Preview before it ships to customers.
See which products pull the reorder
Per-product, per-customer, per-trigger visibility. Which hero SKU drives the hub visit? Which cross-sell converts? Which win-back saves a customer? All exposed.
Plugs into the stack you already run.
Installs natively on Shopify.
One-click OAuth. reOtter reads orders, customers, and SKUs. QuickCart posts back into the Shopify cart — so checkout, discount codes, and shipping rules all stay exactly where they already work.
Your messaging layer
Klaviyo
Email + SMSTrigger replenishment flows from reorder events. Your templates, segments, and branding stay in Klaviyo.
Attentive
SMSRoute reorder nudges through Attentive Journeys. Triggered at the moment each customer is about to run out.
Postscript
SMSTrigger Postscript automations and campaigns the moment they’re due to reorder. No duplicate sending logic.
Omnisend
Email + SMSMulti-channel journeys built on reOtter events. Reach customers where they actually open.
You build the message; reOtter sends it at the right moment. No message template lives inside reOtter — so nothing to migrate, nothing to rebuild.
Every reorder stage you catch compounds the next.
Numbers from a real Shopify coffee roaster running reOtter’s engine. The funnel doesn’t lie: the second order is the hinge of the entire repeat-customer economy.
Repeat-purchase rate top CPG brands hit, versus what most Shopify stores average. Replenishment timing is the gap.
Reorder rate from 1st→2nd vs. 2nd→3rd purchase — nearly triples once customers repeat once.
of email revenue comes from automated flows — typically 2–3% of sends. Precision beats volume.
Subscriptions required. Customers reorder on their terms, inside your Shopify checkout.
The merchants and agencies we build for don’t want another black box. They want smart defaults that work on day one, and the dials to tune every cohort when they’re ready. The reOtter engine provides its recommendation, you decide the actual timing.
Sam Schrup
Founder, reOtter
Questions merchants & agencies ask first
Join the waitlist
Early access for the first 50 Shopify brands and agencies. Grandfathered pricing. Hands-on onboarding from the team that built it.
Spots go in the order you sign up — we’ll email you the moment yours is ready.