reOtter Retention Resources
Everything we know about turning one-time buyers into repeat customers — organized so you can find it fast.
The Retention Playbook for Consumable DTC Brands
A practical framework for turning one-time buyers into repeat customers for consumable Shopify brands. Covers the first 45 days, replenishment timing, segmentation, the five reorder moments that drive revenue, metrics, and a 90-day rollout plan — all built around the dynamic reorder storefront.
Read the guideThe Retention Scorecard
Enter a few numbers from Shopify Analytics and get an instant retention grade — category benchmarks, the dollar value of a second-order lift, and where to start fixing the leak.
Browse by type
Blog
17Retention strategy, replenishment tactics, and the thinking behind reOtter.
Solutions
7The retention problems reOtter solves, and how.
Use Cases
27How to put reOtter to work — by trigger, by job, and by category.
Calculators
5Formulas and worked examples for the metrics that matter to repeat revenue.