Personalized reorder landing pages

Send every returning customer to a
personalized landing page.

reOtter creates a reorder landing page inside your own Shopify store for every customer. They see all their due products, smart cross-sell recommendations, and past favorites, with regular checkout through Shopify.

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Skip the product page

Your regular PDP is built for ad traffic. Don’t force returning customers to ask the same questions as new ones! reOtter’s landing page boosts conversions by offering a personalized cart, copy, and recommendations.

With reOtter

Send them to a landing page built for the moment

Built for this customer — including order history, cadence, and lifecycle stage
Knows the trigger that fired — reorder, winback, subscription bridge, or cross sell
Cart is pre-built with the products they’re due for, plus matched cross-sell recommendations
One click to Shopify checkout — no detour through the product page

The default

Send them to a product detail page

The same page every shopper sees, regardless of history
Doesn’t know which trigger drove the click
Doesn’t know if a customer is reordering, winning back, or discovering the brand
Customer has to navigate, search, and decide what to add

Click to enlarge

Equator Coffees

Your store

Reorder landing pages live inside your store

Your custom pages open on your own domain. Customers stay on your brand the whole way (no third-party redirects).

Personal URL

Same URL for each customer, every time

Each customer gets a persistent URL that works in every reminder, warning, and winback nudge.

Multi-product

Everything due shown in one place

Every SKU in the customer’s reorder window, suggested winback products, and past purchases are all on one page.

Shopify checkout

The Shopify checkout you already trust

Reorder landing pages flow directly into the Shopify cart. Discount codes, discount rules, and payment methods all still work.

Customize to your heart’s content

Tired of reorder platforms that tack an ugly external page onto your store? So were we. reOtter is the only tool in the Shopify ecosystem that gives you granular control over how your reorder landing pages appear.

You can even integrate your loyalty program to show customers their points balance and encourage them to shop with points.

Drag & drop editor

Customize the layout by moving product & content blocks around for each landing page type.

Image & text support

Add custom text & banner images throughout the landing page.

Loyalty integration

Display current points or reward value directly on the landing page.

Turn every order confirmation into a one-click reorder

Drop a dynamic “Reorder this order” link into your transactional emails to make it even easier for customers to come back.

Your order confirmation email

Bag & Bean

to mira@… · Mar 14

Order Confirmation

Thanks for your order, Mira ☕

Order #4821 · $68.00

Whole Bean · 12oz

×1

Cold Brew Concentrate

×2

↓ Powered by reOtter

One click

→ Lands on a pre-built cart

Reorder · Order #4821

Your order, ready to go

Same as Mar 14

Whole Bean · 12oz

×1 · same as last

$24

Cold Brew Concentrate

×2 · same as last

$36

Questions that might be rolling around in your head

Part of one replenishment loop

Lifecycle event triggers

Four lifecycle moments (Reorder Reminder, Winback, Subscription Bridge, and Cross-sell), fired into your Klaviyo flows.

See the details →3

Smart timing engine

Cohort-aware reorder predictions for every customer and SKU, updated daily.

See the details →

Less friction, more reorders.

Start with free analytics, turn on landing pages when you’re ready.

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Send every returning customer to a personalized landing page.