Lifecycle event triggers

Five lifecycle moments. Your flows, our timing.

Five trigger types out of the box — Reorder Reminder, At Risk, Winback, Subscription Bridge, and Cross-sell — each routing into Klaviyo, Attentive, Postscript, and/or Omnisend. You build the message templates; reOtter sends them at the right moment. Turn any trigger on or off, edit the timing per product and variant.

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Tie 5 key events into yourreorder lifecycle

reOtter tracks five lifecycle events, and pairs each with a storefront built for that exact moment.

The five triggers

01

Reorder Reminder

02

At Risk

03

Winback

04

Subscription Bridge

05

Cross-sell

Each trigger ships paired with its own custom storefront: pre-built cart, contextual copy, the right cross-sells, etc.

Trigger · 01Reorder Reminder

Catch them just before they run out

Fires as the customer approaches their personalized reorder window. Calculated per variant and per lifecycle stage. Lands on a replenishment storefront with every product the customer is due for in one cart.

Lands on → Reorder Reminder storefront

Free shipping over $35

Reorder ready · 3 items

Welcome back, Mira.

Whole Bean · 12oz

every ~28d · last 22d ago

$24

Cold Brew Concentrate

every ~14d · last 9d ago

$36

Paper Filters · 100ct

every ~26d · last 24d ago

$8

+ Subscribe & save 20%

Match your 4-week cadence · save $13.60

Trigger · 02At Risk

Nudge them when they drift past the window

The soft second touch when a customer misses the reminder but hasn’t fully lapsed. Lands on a streamlined storefront with the same cart and a gentler ask.

Lands on → At Risk storefront

Running low? We saved your cart

A few days past · still time

Pick up where you left off.

Whole Bean · 12oz

6 days past your usual cycle

$24

Cold Brew Concentrate

4 days past your usual cycle

$36

Optional: 5% off this reorder

Auto-applies at checkout · expires in 5 days

Trigger · 03Winback

Improve the chances your winback will, well, win

Fires when a customer drifts well past their predicted reorder window. Lands on a winback storefront with their usual cart and an explicit second-chance offer.

Lands on → Winback storefront

15% off your return order

We miss you

It's been 70 days, Mira.

Whole Bean · 12oz

-15% return offer

$24.00

$20.40

Cold Brew Concentrate

-15% return offer

$36.00

$30.60

Welcome back offer: 15% off applied

Expires in 7 days

Trigger · 04Subscription Bridge

Convert repeat buyers into subscribers

Every variant has a different sweet spot for sub conversion — reOtter ranks the stages, the merchant picks which fires. Lands on a sub-bridge storefront with the plan match calculated to the customer’s actual cadence.

Lands on → Subscription Bridge storefront

Free shipping on subscriptions

Plan match

Whole Bean · 12oz

You order every ~28 days

Every 4 weeks · subscribe

-20%

$19.20 / order · cancel anytime

Every 6 weeks

-15%

One-time, this once

$24
Trigger · 05Cross-sell

Show the right Product B at the right time

Three ways to pick the target — AI recommendations, product group rules, or specific A → B mappings. Timing is calibrated to when that specific customer is most likely to convert.

Lands on → Cross-sell storefront

Try next · free shipping

Handpicked for Mira from our roastery

We think you’ll love these!

Top pick for you

Reserve Ethiopia Natural

Roast: Light · Origin: Guji

Because you loved the 4oz sample

Whole Bean · 12oz⌄
One-time
Subscribe-10%
$21.60Add

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Cold Brew Concentrate

Bought before

$36Add

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Medium · Colombia

$21.75Add

Ceramic Pour-Over

Brewing gear

$28Add

Paper Filters · 100ct

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Consolidation Window

Three products due this week? Send one message, not three.

reOtter rolls up reorders due in the same window into one consolidated event. Instead of spamming customers, send a single message covering every product.

Mon → Thu

3 products, 4 days

Signature Blend, Cold Brew, and Pour-Over filters all hit the reorder window within 4 days.

Monday AM

One event trigger

reOtter fires once with every due product bundled into the same payload.

One click

One storefront

Customer lands on a single cart containing every product they're due to reorder.

Integrations

Plugs into the stack you already run.

No duplicate sending logic, no new dashboard to babysit. reOtter sends replenishment triggers to the messaging tool you already use, reads your subscription platform so subscribers are never double-messaged — and storefronts ship straight from Shopify.
Shopify — foundation

Installs natively on Shopify.

One-click OAuth. reOtter reads orders, customers, and SKUs. the storefront posts back into the Shopify cart — so checkout, discount codes, and shipping rules all stay exactly where they already work.

Install~2 min
Connect Shopify
Scan order history
Review suggested timing
Flip engine live

Your messaging layer

Klaviyo

Email + SMS

Trigger replenishment flows from reorder events. Your templates, segments, and branding stay in Klaviyo.

Attentive

SMS

Route reorder nudges through Attentive Journeys. Triggered at the moment each customer is about to run out.

Postscript

SMS

Trigger Postscript automations and campaigns the moment they’re due to reorder. No duplicate sending logic.

Omnisend

Email + SMS

Multi-channel journeys built on reOtter events. Reach customers where they actually open.

Your subscription layer

Recharge

Subscriptions

A read-only sync of your Recharge subscriptions. If a customer actively subscribes to a product, reOtter suppresses reorder reminders for it — known for certain, not inferred.

Skio

Subscriptions

reOtter reads who’s subscribed to what in Skio, and when each subscription starts or ends — so reminders and winbacks run on real status, not guesses from order patterns.

Trigger questions, answered

Part of one replenishment loop

1

Personalized storefronts

Instead of kicking customers back to the PDP, send them to a personalized storefront built for friction-free reorders (complete with a checkout-ready cart and relevant cross-sells).

See the details →3

Smart timing engine

Cohort-aware reorder predictions for every customer and SKU, updated daily.

See the details →

Turn on your first trigger tomorrow.

No learning window — triggers go live the day after you enable them.

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