Smart timing engine

Transparent reorder timing,predicted per customer and SKU.

Reorder timing prediction per customer, per variant, updated daily. Cohort-aware by default — first-time buyers don’t reorder on the same cadence as fifth-time loyalists, and reOtter times each stage accordingly. Then it personalizes: if a shopper’s real cadence is faster or slower than the cohort, their reorder timing shifts automatically.

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Generic reorder reminders often land at the wrong times.

Even customers buying the same product have very different consumption rates. So a generic 30-, 45-, or 60-day reorder reminder lands too early for some, and too late for others.
Day 0Day 30Day 60

Send targeted reorder reminders per customer, lifecycle stage, and SKU

Reorder cadence varies on three levels: product to product, stage to stage, and shopper to shopper. reOtter scores all three, so every reminder you send is timed to that customer for that product, not your catalog median.

Replenishment Timing

Signature BlendWhole bean · 12oz
StageHistoricalSuggestedActual
1st → 2nd Purchase
57 days709 reorders
46 days
50daysedited
2nd → 3rd Purchase
42 days175 reorders
34 days
34days
3rd → 4th Purchase
35 days66 reorders
28 days
24daysedited
4th → 5th Purchase
31 days29 reorders
25 days
25days
5th+ Purchases
19 days61 reorders
15 days
15days

Per product

Every SKU gets its own cadence, scored from your actual reorder history. A 12oz bag doesn't replenish like a 5lb one.

Per cohort

A first-time buyer doesn't reorder like a fifth-time loyalist. reOtter times each purchase stage independently.

Per customer

If a shopper's real cadence runs faster or slower than the cohort, their next reminder shifts automatically.

You’re always in control

How and where to use your reorder intelligence is up to you

Accept reOtter’s suggested cadences and go live ASAP — or override our recommendations per product, per cohort, or variant. Your prediction engine keeps learning either way.

Timing questions, answered

Part of one replenishment loop

1

Personalized storefronts

Instead of kicking customers back to the PDP, send them to a personalized storefront built for friction-free reorders (complete with a checkout-ready cart and relevant cross-sells).

See the details →2

Lifecycle event triggers

Five lifecycle moments (Reorder Reminder, At-Risk, Winback, Subscription Bridge, and Cross-sell) — get fired into Klaviyo, Attentive, Postscript, or Omnisend.

See the details →

See it work on your own order history.

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