For agencies

Win more reorders for your DTC Shopify clients with
personalized storefronts

We’d be otterly thrilled to chat.

Improving repeat orders for amazing DTC brands

Supplements
|Skincare
|Coffee
|Snacks
|Cannabis
|Other Consumables

Show customers a personalized storefront at every lifecycle stage

Sending returning customers back to the PDP is a fool’s errand. You’re not trying to sell them on the product. They already bought it! They just want to re-order, and find new products to try.

reOtter’s personalized Lifecycle Storefronts increase second order rates and fill the gap between first orders and subscription.

Meet customers with the right offer at the right time for every moment of the buyer journey. Five lifecycle triggers, three kinds of storefront:

The goal

Increase repeat purchase rate

Lands on

Reorder storefront

Everything they’re due for, their past purchases, and matched cross-sells — one cart, one click to checkout.

Reorder ReminderApproaching their reorder window

At RiskA few days past the window

WinbackWell past due

Smart timing for email & SMS flows

Klaviyo · Attentive · Postscript · Omnisend

Free shipping over $35

Reorder ready · 2 items

Welcome back, Mira.

Whole Bean · 12oz

every ~28d · due now

$24

Cold Brew Concentrate

every ~14d · due in 2d

$36

Past purchases

Paper Filters · 100ct

last ordered 3 months ago

How does a 41% conversion rate sound?

Our client Equator Coffees is using Lifecycle Storefronts to convert at a mindblowing 35% average — 41% on Reorder Reminder and 25% on Winback.

I want this for our merchants

Storefront conversion rate

35%

All lifecycle storefronts

41%

Reorder Reminder

25%

Winback

Designed for two types of DTC brands

Consumable Brands

i.e. brands where the second order and beyond are critical to success.

reOtter is especially powerful for brands that have variable usage per SKU (coffee, skincare, food/beverage, supplements, etc). One person is finished with their pound of coffee while another hasn’t even opened theirs yet — so why would you send a reorder reminder to both at the same time?

Brands with customers who use products at different rates will benefit most from our Reorder Reminder, Winback & Subscription Bridge triggers.

Discovery Brands

Think “online retail store” with a big catalog and lots of categories, from wine and cigars to pet supplies and home decor.

You want first-time customers to return for their next purchase, even if they don’t snag the same product. In fact, you might want them to shop around and find their favorites.

These brands benefit most from our Cross Sell trigger: X days after a customer purchases, they’re sent a “Handpicked Just for You” email with a list of recommended products based on their recent purchase.

Stop expecting first-time customers to subscribe or die

Subscribe & Save offers only ever capture the ~20% who’ll commit to a recurring charge. The ~60% in the middle — repeat buyers who aren’t ready to subscribe, but still want to reorder — get a generic 30-day reminder or nothing at all. That’s the retention gap, and it’s where most of your clients’ winnable reorder revenue is sitting.

When you plug reOtter into Shopify, it analyzes the store’s historical order data to predict the best reorder timing per customer and product. Then it fires those triggers into the store’s existing email and SMS tools — so one flow filled with dynamic data replaces dozens of brittle per-SKU flows.

Your growth strategists will save hours of tedious flow tweaking, and your clients will stop losing reorder revenue to “I just haven’t used up the product yet.”

“I do think those people get left behind. I think we talk about it and we address it and we’re like, oh, we should work on this. I just don’t think there’s really that much effort.”

— ecommerce brand owner

See why you should pick the otter guys over the other guys

Book a no-pressure call

or install reOtter on the Shopify app marketplace for free analytics

Works with your email and SMS tools, no switching required

Klaviyo
Omnisend
Attentive
Postscript

We all know product-specific messaging sent at the right time is how you get first-time customers to reorder.

But when a merchant has more than a handful of SKUs, those email and SMS flows get unwieldy fast. You risk sending the wrong message at the wrong time, or (more likely) you just don’t send anything at all. Goodbye, repeat revenue!

Per-SKU flows

One brittle flow per product, per stage

Signature Blend 12oz · day 30Signature Blend 5lb · day 45House Espresso 12oz · day 28House Espresso 5lb · day 42Cold Brew Grounds · day 21Decaf Espresso 12oz · day 35Reserve Blend 12oz · day 30Morning Ritual 12oz · day 30Paper Filters 100ct · day 60Cold Brew Concentrate · day 14Winback · Signature BlendWinback · House EspressoWinback · Cold BrewCross-sell · sample → 12ozCross-sell · 12oz → 5lb…and one for every new SKU

Every SKU, every fixed day-count, every variant — hand-built, hand-tuned, and quietly out of date.

With reOtter

One flow per lifecycle stage, fed by dynamic data

Reorder Reminder{{ products · timing · storefront_url }}

At Risk{{ products · timing · storefront_url }}

Winback{{ products · timing · storefront_url }}

Subscription Bridge{{ products · timing · storefront_url }}

Cross-sell{{ products · timing · storefront_url }}

reOtter sends the customer, the products, the timing, and the storefront link. Your template renders it.

Instead of building a dozen brittle branching flows, build one flow for each lifecycle stage. Pipe in dynamic data from reOtter to send truly personalized emails at exactly the right time.

3 more reasons Shopify agencies love us

1
Our Predictive Reorder Engine is based on historical customer data and math, not AI and vibes. It determines the ideal time to message each customer, and which products to suggest as a cross-sell.
2
Send personalized email & SMS without building out a billion brittle per-product flows. reOtter’s dynamic data populates your email templates, creating an actually-personal, perfectly timed experience for every customer.
3
Less time wasted in the Retention Wilderness results in happier clients, longer retainers, and more availability.

“We have never had a retention person where we looked at them and were like, oh my God, thank God we found you.”

— ecommerce store owner

Why choose reOtter over the competition?

We interviewed as many agencies as possible while building reOtter (hey, we’d love to talk to you too). Then we used their feedback to make our tools and analytics even better.

Here’s what the agencies we talked to told us they wanted — so we built it:

No black boxes.

Instead of an opaque AI engine that hallucinates reasons for outreach and can’t report on its decisionmaking, reOtter runs on historical Shopify data and simple math. That means anyone on your team can understand and easily explain the “why” behind trigger events:

Why was this customer sent this message? Why did it go out at this time? Why were these specific products selected as cross-sell recommendations? Etc.

Dedicated Slack channel

with founder-level support & guidance — hi, I’m Sam 👋 you can add me on LinkedIn.

Agency dashboard

where you can see all merchant accounts at a glance.

White-glove onboarding for new brands.

Because the cost of switching shouldn’t keep your clients from building the retention engine they deserve.

Revenue-share opportunities

and custom pricing for shared merchant customers.

Put your DTC consumable retention on autopilot

or is it otter-pilot? 😉

Book a discovery call

or get free retention analytics the instant you install reOtter

Win more reorders for your DTC Shopify clients with personalized storefronts