Do I have to rebuild my Klaviyo flow?

No. Your trigger, filters, timing, template and sender stay as they are. You change the link in the button.

Does this replace my abandoned checkout flow?

No. Shopify’s checkout recovery link already restores a checkout on any device. Cart recovery is for the Added to Cart emails sent to shoppers who haven’t reached checkout.

Does reOtter send the emails?

No. Your Klaviyo flow sends them. reOtter provides the page the click lands on.

I use a server-side tracking or identity tool. Do I have to remove it?

No. If that tool triggers a Klaviyo cart flow, you can put your reOtter cart link in that flow’s button too.

What happens if someone forwards the email?

A forwarded email shows the same page as the original, including that customer’s cart, first name and past purchases. Our reorder pages work the same way. Checkout is never prefilled from an email click unless the link carries a reOtter token. If you sell sensitive products, one switch turns off personalization for email clicks, and those clicks still get the saved cart.

What about shoppers who decline cookies?

We save carts only for shoppers who allow analytics in your store’s Shopify consent banner, and we don’t work around it. Without a saved cart, they see whatever is already in that device’s cart.

Can shoppers subscribe from this page?

Yes, on any product with a subscribe and save option, shoppers can switch that cart line to a subscription before checkout. reOtter never changes an existing subscription.

Does it work with texts or other email tools?

It works in Klaviyo emails, and in Klaviyo texts with “Automatically shorten links” on. From anywhere else, such as another email tool or a social post, the cart comes back only for shoppers logged in to your store.

Which plan includes it?

Cart recovery is a paid plan feature. See the pricing page for plans.

Cart recovery

Your cart email got the click. Then the cart was empty.

A shopper builds a cart on a laptop, then opens your abandoned cart email on their phone. The cart stayed on the laptop. reOtter puts it back on a page built for that customer, in your store’s theme. You keep your Klaviyo flow and change the link.

Book a product tour

Cart recovery launches to brands soon. Book a tour to see it.

The problem

What happens after the click?

1
On a laptop
A shopper adds three things to their cart and gets pulled away.
2
A few hours later
Your Added to Cart flow sends, right on schedule.
3
On their phone
They tap the button in your email. That phone has never seen their cart.
4
Where they land
An empty /cart page, or a single product page. They can rebuild the cart from memory on a small screen, or close the tab.

Your flow report counts that click like any other, so it can’t tell you what the shopper found when they landed. You can check in a few minutes: add something to your cart on your laptop, trigger your flow, and open the email on your phone while logged out of your store.

Abandoned checkout emails are a different case. Shopify’s checkout link restores a checkout on any device, once the shopper has reached it. This page is about the cart emails that go out before that.

The fix

Same email. Same tap. The cart is there.

reOtter saves what’s in each cart as people shop, for shoppers who allow it in your store’s consent banner. When someone clicks your cart email, we recognize who clicked and put their cart back on the device they’re holding.

It goes into the real Shopify cart, so the page, your cart drawer and checkout all agree. If that device already has items, the saved ones merge in. The cart is never cleared, and clicking from the same device doesn’t double anything.

More than a restored cart

A page that knows who clicked.

Subscribers have a portal for managing their plan. A customer who buys one order at a time usually lands on the same page as a stranger. When the click matches a customer, reOtter greets them by name and builds the page from what they’ve bought from you.

Their cart

Ready to edit: change a quantity, remove an item, or switch a line to subscribe and save.

Buy it again

Their past purchases and anything due for a reorder, one tap from the cart. They don’t need to log in.

Add-ons chosen from what’s in the cart and what they’ve bought before, following your product rules, collection limits and exclusions.

A checkout button that stays put

On phones, the subtotal and checkout button stay pinned to the bottom of the screen.

Free shipping and free gift tracker

An optional progress bar toward your thresholds. When an order crosses the gift amount, your store’s cart drawer opens once so its own gift logic can add the gift.

A layout you control

The page runs in your store’s theme and you edit the layout. Blocks can show to identified or unidentified shoppers, so each can get its own headline.

Setup

Keep your flow. Change the link.

In Klaviyo, open each email in your abandoned cart (Added to Cart) flows.
Replace the links that go to a product page or /cart with your reOtter cart link.
Leave Klaviyo’s click tracking on. That’s how the page knows who clicked.

Your trigger, filters, timing, template and sender stay as they are. The link also works in Klaviyo texts with “Automatically shorten links” on. The reOtter theme embed and pixel need to be set up first, so carts can be saved and shoppers recognized.

The limits

Not every click gets a cart back.

Restoring a cart takes a saved cart and a shopper we can identify. We only save carts for shoppers who allow analytics in your consent banner, and we recognize people who’ve given your brand their details. We don’t use a shared identity network to name strangers.

Who clicked	What they see
Logged in to your store, or arriving on a reOtter token link	Saved cart and full personalization. Checkout email prefilled.
Clicked a Klaviyo email or text and matches a customer	Saved cart and full personalization. Checkout isn’t prefilled.
Clicked a Klaviyo email or text and hasn’t bought yet	Saved cart if we have one, plus general picks.
Not identified	Whatever cart is already on that device, plus general picks. On a new device, that cart can be empty.

Your options

Where the button can send them.

The button goes to	What the shopper gets on another device
A product page	One product, with nothing from the cart. The shopper rebuilds the rest by hand.
The /cart page	Works on the same browser. Empty on any other device.
A checkout link	Restores on any device, but only once the shopper has reached checkout, and it opens on the payment form.
A reOtter cart recovery page	The saved cart on an editable page, with their past purchases and add-ons around it, when we hold the cart and know who clicked.

Some brands and tools also build a cart permalink into the email. It holds what the email knew when it was sent, usually goes straight to checkout, and can’t carry a subscription selling plan.

Already using server-side tracking or an identity tool?

Server-side cookies and device recognition help a store recognize returning visitors and send more abandoned cart emails. A cookie stays on the device that set it, though, so it can’t carry a cart to a phone. And those tools generally stop at the event: the button in the email still needs somewhere useful to go.

You can keep your tool and put your reOtter link in that flow’s button. If you need better conversion data in your ad platforms, or want to reach anonymous shoppers, those tools do that job and reOtter doesn’t.

Measurement

Don’t take our word for it. Hold some customers back.

An optional test sends a share of clicks to the link you choose, so you can compare orders against the page. It tells you whether the page beats that destination. It doesn’t tell you whether the flow itself adds revenue. No brand has run this test to a result yet.

Your results also show views, carts loaded, carts restored (empty on arrival or merged), items restored, direct orders, sales, added sales, conversion and average order value. Carts restored shows how often the page saved someone the work. Only the test shows what it changed.

Questions about cart recovery

Part of one replenishment loop

See it on your own cart flow.

We’ll look at where your Added to Cart buttons go today and show you the page they could land on.

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Your cart email got the click. Then the cart was empty.

What happens after the click?

On a laptop

A few hours later

On their phone

Where they land