Answer
What is a good abandoned cart revenue per recipient?
Klaviyo's 2026 benchmark report puts abandoned cart email at $6.77 of attributed revenue per recipient on average and $13.70 for the top 10%. So above $6.77 beats the average, and around $13.70 puts you with the top tenth. These are attributed figures, so they show what the flow gets credit for rather than what it added.
October 31, 2026
A good abandoned cart email earns more than $6.77 of attributed revenue per recipient, the average in Klaviyo's 2026 Abandoned Cart Benchmark Report. The top 10% reach $13.70. The report, published in October 2026, covers more than 110,000 Klaviyo customers.
What are the benchmarks?
| Flow | Attributed revenue per recipient, average | Attributed revenue per recipient, top 10% | Click rate, average |
|---|---|---|---|
| Abandoned cart email | $6.77 | $13.70 | 6.0% |
| Browse abandonment email | $2.08 | $4.32 | 5.6% |
The top 10% of abandoned cart emails reach an 11.3% click rate. Klaviyo reports abandoned cart SMS at $4.48 of attributed revenue per recipient.
How should you use these numbers?
Compare your own abandoned cart flow against them as a rough check. An average across this many customers blends very different stores, so a brand with a high order value may sit above it for reasons unrelated to the flow.
Then look at the gap between clicks and revenue. A healthy click rate paired with weak revenue per recipient points to something happening after the tap. Likely places to look include the offer, the audience and the post-click experience. Your flow report counts the click either way, so it can't show when a shopper on a phone found an empty cart.
What doesn't this number tell you?
Attributed revenue gives the flow credit for orders that follow it. Some of those orders might have happened anyway, so a strong figure can overstate what the flow added. Do abandoned cart emails actually add revenue? covers how to test that with a holdout.
How does reOtter fit into this?
reOtter doesn't send email, so your brand's Klaviyo keeps running the flow and reporting these metrics. reOtter's cart recovery page changes where the button goes, and restores the cart when reOtter holds it and knows who clicked.
Its built-in holdout sends a share of shoppers to your current destination and compares orders. That measures whether the page beats your current destination, not whether the flow adds revenue. No brand has run it to a result yet, so reOtter makes no claim about moving these benchmarks.
Key takeaways
- Klaviyo's 2026 averages for abandoned cart email are $6.77 attributed revenue per recipient and a 6.0% click rate.
- The top 10% reach $13.70 and 11.3%.
- Attributed revenue isn't the same as added revenue, so use a holdout to test what the flow contributes.
See how reOtter restores the cart → Abandoned cart recovery
Frequently asked questions
- What is a good click rate for an abandoned cart email?
- Klaviyo's 2026 benchmark report puts the average at 6.0% and the top 10% at 11.3%. A click rate only tells you the email earned the tap. It can't show what the shopper found once they landed.
- How does abandoned cart compare with browse abandonment?
- Klaviyo reports browse abandonment at $2.08 of attributed revenue per recipient on average and $4.32 for the top 10%. Its click rate is 5.6%, close to abandoned cart's 6.0%. So the two flows earn similar clicks and very different attributed revenue.
- Does a high revenue per recipient mean the flow is adding revenue?
- It doesn't prove that. Attributed revenue includes orders from people who might have bought anyway. A holdout is the way to test what the flow adds.